Thomas Manders

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Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all...

Camp MRM users have a much more difficult challenge than Camp MA users.  With no resource management solution on the Microsoft marketing roadmap, the choices…

Let’s start with Camp MA.  Marketing Automation users have a couple of options.  First, they may stay the course and wait until Dynamics 365 Marketing,…

With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (MDM) to complement its successful Dynamics CRM offering.  On the heels of its 2012 acquisition...
Marketing + Technology = Transformation   There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise?...
What Are Your DAM Technology Needs? In our last post we discussed the new role of Digital Asset Management  as driving the consumer’s content experience...
Digital Asset Management as a Critical Business Function   Used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing...
A Top 10 financial service firm wanted to improve campaign visibility and transform their marketing operational processes to improve productivity. The firm was challenged with...
Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various...