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Persona Creation Guidance
A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...
Filling The Digital Gap
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise? Whether these capabilities are possessed by one person or a team, organizations that have...
We Have Microsoft Dynamics Marketing. So Now What? (3 Part Series)
With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (MDM) to complement its successful Dynamics CRM offering. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an end-to-end marketing application that...
Whitepapers
Recorded Webinars & Demos
Coffee + Dunn Dynamics 365 Sales and Marketing Alignment Demo
Coffee & Dunn Dynamics 365 Sales and Marketing Alignment Demo
Success Stories
Efficient Automated Event Communication Increases Rsvps For Northrop & Johnson
Northrop & Johnson, a global luxury yacht company hosts numerous events globally each year. Unfortunately, there was no automated process in place to arrange, execute, and follow up on each event, from initial planning to promotion to attendee registration to...
Global Distributor Of Specialty Metals Migrates To Clickdimensions
Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along with 40 account managers and 150-200 inside account team members. The sales and marketing...
Global Manufacturer Optimizes Email Segmentation And Campaign Automation
An international equipment manufacturer for food and non-food industries had implemented ClickDimensions, but was not utilizing its functionality to the fullest. Operating as a mid-sized international marketing team, they needed to expand their current...
Global Manufacturer Enhances Customer Engagement Through Campaign Automation Implementation
Situation A manufacturing company that designs and builds specialized conveyer belt equipment was interested in deploying ClickDimensions to improve their marketing efforts to their existing customer base. The company’s marketing activities centered...
Northrop & Johnson Sees Increased Marketing Insights From On Brand, Segmented Newsletter Send
A luxury yacht company, Northrop & Johnson had been using a standalone email marketing tool to communicate with its prospects and clients, but was not able to do more than just sending one-off emails. The firm was not able to see interactions with prospects and...