Microsoft is a customers’ choice in CRM lead management

Lori LamkinVice President, Dynamics 365 Marketing Dina ApostolouSr. Director, Microsoft Dynamics 365 Product Marketing    Dynamics 365 Marketing Marketing Automation Sales Sales Force Automation In another era, people will talk was a warning. Today, it’s a...

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Persona Creation Guidance

A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...

Success Stories

Global Distributor Of Specialty Metals Migrates To Clickdimensions

Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along with 40 account managers and 150-200 inside account team members. The sales and marketing...