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Persona Creation Guidance

A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...

Filling The Digital Gap

Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise? Whether these capabilities are possessed by one person or a team, organizations that have...

Success Stories

Global Distributor Of Specialty Metals Migrates To Clickdimensions

Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along with 40 account managers and 150-200 inside account team members. The sales and marketing...