Marketing Strategy

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Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along...
Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all...
Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have...
With GDPR going into effect on May 25, 2018, there has been a lot of questions floating around.  If you're currently marketing to EU residents...
A government run volunteer agency sought a cost effective, commercially available, cloud-based tool to efficiently and professionally support its national recruitment teams by fostering its...
Start your sales and marketing conversation now to set up a full lead management life cycle   Lead Management is a critical framework within a...
This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure.  Further the client was challenged with outdated...
Marketing + Technology = Transformation   There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise?...
Digital Asset Management as a Critical Business Function   Used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing...