Marketing Strategy

Harnessing the Power of a 360-Degree Customer View

Harnessing the Power of a 360-Degree Customer View

In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...

Dynamics 365 Marketing: Real-time vs. Outbound Emails

Dynamics 365 Marketing: Real-time vs. Outbound Emails

It’s no secret that the most innovative features today for emails in Dynamics 365 Marketing are found in Real-time Marketing, but are they better than what you’ll find in Outbound? We break down a few key differences (along with some tradeoffs) between the two designers.

Customer Engagement Means More Than Sales Automation

Customer Engagement Means More Than Sales Automation

The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...

Persona Creation Guidance

Persona Creation Guidance

A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...

Filling The Digital Gap

Filling The Digital Gap

Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...