In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...
Marketing Strategy
Dynamics 365 Marketing: Real-time Consent Management
Real-time marketing offers a modern approach to consent management in Dynamics 365 Marketing. Learn about key differences + benefits vs. outbound.
Dynamics 365 Marketing: Real-time vs. Outbound Emails
It’s no secret that the most innovative features today for emails in Dynamics 365 Marketing are found in Real-time Marketing, but are they better than what you’ll find in Outbound? We break down a few key differences (along with some tradeoffs) between the two designers.
Dynamics 365 Marketing: Moving to Real-time Marketing Q+A
Dynamics 365 users know it’s no secret that Real-time Marketing is where you can find the latest and greatest features Dynamics 365 Marketing has to offer. Ready to join the cool kids and make the switch? Start with these FAQs we’ve heard from clients just like you.
Adapting to Changing Customer Expectations
In an article with CEO World Magazine, Coffee + Dunn's Senior Vice President of Advisory Services, Jeff Mikula, shares his knowledge on how delivering an exceptional customer experience can help companies keep up with customers rapidly changing expectations. Read the...
3 Steps You Need to Take to Start Omnichannel Marketing
Omnichannel marketing is the newest evolution in modern marketing. While multichannel marketing delivers the same message across channels that matter most to your target audience, omnichannel marketing takes a broader, more dynamic approach. It orchestrates...
Customer Engagement Means More Than Sales Automation
The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...
Persona Creation Guidance
A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...
Filling The Digital Gap
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...
Sales And Marketing Collaboration: Road To Lead Management Success
Start your sales and marketing conversation now to set up a full lead management life cycle Lead Management is a critical framework within a business’ entire sales process. It’s no surprise many organizations struggle to not only generate quality leads but also to...