In an article with CEO World Magazine, Coffee + Dunn's Senior Vice President of Advisory Services, Jeff Mikula, shares his knowledge on how delivering an exceptional customer experience can help companies keep up with customers rapidly changing expectations. Read the...
Omnichannel marketing is the newest evolution in modern marketing. While multichannel marketing delivers the same message across channels that matter most to your target audience, omnichannel marketing takes a broader, more dynamic approach. It orchestrates...
The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...
A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...
Start your sales and marketing conversation now to set up a full lead management life cycle Lead Management is a critical framework within a business’ entire sales process. It’s no surprise many organizations struggle to not only generate quality leads but also to...
Digital Asset Management as a Critical Business Function It used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing images, media, video, and other assets used in marketing. With the rise of content marketing—DAM...
Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition. Even...
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Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all of marketing’s moving parts you have a huge advantage. While workflow...