Deliverability isn’t a technical checkbox; it’s a revenue multiplier. Combine that with an AI-filtered, tab-sorted inbox landscape, and the gaps become harder to see and more expensive to ignore.
Use the free scorecard below to audit your sender DNA and find out exactly where you stand.
What This Deliverability Scorecard Helps You Evaluate
While a clean list and a valid SPF record used to be enough, inbox placement has changed fundamentally. Gmail and Microsoft 365 now use AI-based filtering that evaluates not just technical authentication signals, but behavioral patterns: who engages, how often, how recently, and whether recipients are actively interacting with you.
Our scorecard focuses on four core areas:
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- Infrastructure: How your sending infrastructure (DMARC, SPF/DKIM alignment, subdomain separation, Google Postmaster verification, and email file size) affects the technical credibility inbox providers use to determine sender legitimacy.
- List Hygiene: How you protect your sender reputation when it comes to suppression, invalid addresses, and manage complaint rates.
- Content + Intent: Measures how your email content signals trustworthiness to AI-powered spam filters.
- Analytics: Examines real-time deliverability health through domain reputation scoring, engagement trend stability, IP-level monitoring via Microsoft SNDS, bounce rate benchmarks, and inbox placement testing with seed list tools.
Want help working through what you found? Our team works exclusively in the Microsoft ecosystem. Book a complimentary 30-minute consultation with Coffee + Dunn or meet with Andy Onofrei at ZeroBounce to discuss your results.
