Resources
Blog
Evaluating your next customer data platform? Start here.
You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...
3 Types of Data to Leverage Through Your CDP
When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...
Webinar: Empowering Marketing Teams with a Customer Data Platform
Disparate data, limited insights, struggling loyalty...these are just a few challenges marketers are up against today. Watch this engaging webinar as Thomas Manders, Managing Director of Coffee + Dunn, and Ayushman Jain, Sr. Director of Product Management +...
Whitepapers
Maximize the ROI on Your Marketing Automation Implementation
40% of companies that have stayed consistent in fully deploying their market automation technologyfor two years or moresee a measurableimpact on revenue
Recorded Webinars & Demos
Dynamics 365 Connected Experience Demo: Non-Profit/Association Pt. 3
This Customer Service Journey demo shows how the Dynamics 365 Customer Service application can create streamlined and automated service communications with contacts and manage the service cases within the system.
Dynamics 365 Connected Experience Demo: Non-Profit/Association Pt. 2
This New Member & Member Management Journey demo shows an ideal end-to-end member journey including automated contact creation, event management and contact opt-out.
Dynamics 365 Connected Experience Demo: Non-Profit/Association Pt. 1
This Donor Management journey demo shows a journey focused on donor stewardship and the personalization available in Dynamics 365.
Success Stories
Coffee + Dunn gets creative to help The Miami Dolphins host more than just football at The Hard Rock Stadium
Emptied Sports Stadiums Tackle Losses With New Experiences Source: The Wall Street Journal Drive-ins, weddings and dinosaur safaris help keep jobs—but can’t compete with game-day revenues Dinosaur safari “Jurassic Quest” came to Foxborough, Mass.’s Gillette Stadium...
Efficient Automated Event Communication Increases Rsvps For Northrop & Johnson
Northrop & Johnson, a global luxury yacht company hosts numerous events globally each year. Unfortunately, there was no automated process in place to arrange, execute, and follow up on each event, from initial planning to promotion to attendee registration to...
Northrop & Johnson Sees Increased Marketing Insights From On Brand, Segmented Newsletter Send
A luxury yacht company, Northrop & Johnson had been using a standalone email marketing tool to communicate with its prospects and clients, but was not able to do more than just sending one-off emails. The firm was not able to see interactions with prospects and...
Federal Agency Automates Constituent Marketing
This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure. Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and...
Top 10 Financial Services Firm Improves Marketing Productivity
A Top 10 financial service firm wanted to improve campaign visibility and transform their marketing operational processes to improve productivity. The firm was challenged with a lack of centralized tools for marketers to consistently track project data, manage...