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Persona Creation Guidance

A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...

Filling The Digital Gap

Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise? Whether these capabilities are possessed by one person or a team, organizations that have...

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Success Stories

National Retailer Transforms Marketing

This national specialty retailer had grown through acquisition creating silos within their operational structure.  Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and operate. Challenge...