Resources
Blog
How to Get Customer Journey Marketing Automation Right
You've seen what happens when your sales, marketing, and service teams use separate playbooks for the same buyer. Leads go cold because you don't follow up in time. Things get worse if your customer data lives across multiple tools that don't communicate with each...
Marketing Automation ROI Calculator: Estimate Your Real ROI
Our free marketing automation ROI calculator gives you a data-backed estimate of what the right strategy and tools could add to your bottom line. id="marketing-roi-cal-iframe" src="https://marketing-roi-cal.lovable.app" width="100%" scrolling="no" loading="lazy"...
Email Marketing vs. Marketing Automation: Which Do You Need?
Most mid-market teams still rely on standalone email blasts, yet they watch open rates drop, and leads go cold each quarter. Meanwhile, competitors pull ahead with automated workflows that nurture prospects across every channel. The email marketing vs marketing...
Recorded Webinars + Demos
So You Wanna Build a Bot?
Ready to take AI to the next level? Watch this in-depth session on how to build your first Agent, a game-changing feature that brings automation and intelligence directly into your web solutions. In this session, you’ll learn: How to Build an Agent: Step-by-step...
Coffee + Cram: The Marketing Reality Check – Turning Data Into Measurable Revenue Impact
CMOs are under constant pressure to justify spend, align teams, and show real revenue impact. So why are most organizations are still operating with disconnected data, conflicting dashboards, and metrics that don’t stand up in the boardroom? This executive-level...
The Marketer’s Guide to Meaningful Measurement
Marketers, it's time to elevate your reporting and confidently communicate results that matter. In this session, we'll cut through the noise of disconnected data and vanity metrics with a practical framework for modern marketing measurement. You’ll learn how to:...
Success Stories
Coffee + Dunn gets creative to help The Miami Dolphins host more than just football at The Hard Rock Stadium
Emptied Sports Stadiums Tackle Losses With New Experiences Source: The Wall Street Journal Drive-ins, weddings and dinosaur safaris help keep jobs—but can’t compete with game-day revenues Dinosaur safari “Jurassic Quest” came to Foxborough, Mass.’s Gillette Stadium...
Efficient Automated Event Communication Increases Rsvps For Northrop & Johnson
Northrop & Johnson, a global luxury yacht company hosts numerous events globally each year. Unfortunately, there was no automated process in place to arrange, execute, and follow up on each event, from initial planning to promotion to attendee registration to...
Northrop & Johnson Sees Increased Marketing Insights From On Brand, Segmented Newsletter Send
A luxury yacht company, Northrop & Johnson had been using a standalone email marketing tool to communicate with its prospects and clients, but was not able to do more than just sending one-off emails. The firm was not able to see interactions with prospects and...
Federal Agency Automates Constituent Marketing
This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure. Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and...
Top 10 Financial Services Firm Improves Marketing Productivity
A Top 10 financial service firm wanted to improve campaign visibility and transform their marketing operational processes to improve productivity. The firm was challenged with a lack of centralized tools for marketers to consistently track project data, manage...
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Whitepapers
Maximize the ROI on Your Marketing Automation Implementation
40% of companies that have stayed consistent in fully deploying their market automation technologyfor two years or moresee a measurableimpact on revenue
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