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Persona Creation Guidance
A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...
Filling The Digital Gap
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...
We Have Microsoft Dynamics Marketing. So Now What? (3 Part Series)
With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (MDM) to complement its successful Dynamics CRM offering. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an end-to-end marketing application that...
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