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Evaluating your next customer data platform? Start here.

You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...

Businessman reviewing a hologram of a checklist
3 Types of Data to Leverage Through Your CDP

When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...

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Success Stories

Healthcare Provider Hits Campaign Homerun

A $900M Occupational Health Provider had never done digital marketing before.  With new leadership they were poised to launch a new strategy, but lacked the technology to make it happen. Challenge This large national enterprise was challenged to reinvent a...

National Retailer Transforms Marketing

This national specialty retailer had grown through acquisition creating silos within their operational structure.  Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and operate. Challenge...