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3 Types of Data to Leverage Through Your CDP

3 Types of Data to Leverage Through Your CDP

When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...

Harnessing the Power of a 360-Degree Customer View

Harnessing the Power of a 360-Degree Customer View

In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...

Dynamics 365 Marketing: Real-time vs. Outbound Emails

Dynamics 365 Marketing: Real-time vs. Outbound Emails

It’s no secret that the most innovative features today for emails in Dynamics 365 Marketing are found in Real-time Marketing, but are they better than what you’ll find in Outbound? We break down a few key differences (along with some tradeoffs) between the two designers.