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Busting Common Implementation Myths

Busting Common Implementation Myths

A flip of the switch and your new technology is ready to go, right? If only. To successfully implement your next solution, it's important to know what to expect. Let's break down some common implementation myths: Myth: Implementation is simply toggling switches on...

3 Types of Data to Leverage Through Your CDP

3 Types of Data to Leverage Through Your CDP

When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...

Harnessing the Power of a 360-Degree Customer View

Harnessing the Power of a 360-Degree Customer View

In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...