Persona Creation Guidance

Persona Creation Guidance

A customer persona is a detailed description of your target customer. The goal for creating customer personas is to deeply understand the audience you’re targeting so you can deliver effective, personalized and meaningful communications in the manner and tone they...
Filling The Digital Gap

Filling The Digital Gap

Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise? Whether these capabilities are possessed by one person or a team, organizations that have...
Top Ten Ways To Avoid The Spam Filter

Top Ten Ways To Avoid The Spam Filter

Best practices for successful email marketing Email marketing has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications.  However, with the explosion of email marketing, the risks of...