Most mid-market teams still rely on standalone email blasts, yet they watch open rates drop, and leads go cold each quarter. Meanwhile, competitors pull ahead with automated workflows that nurture prospects across every channel. The email marketing vs marketing...
Microsoft Dynamics 365 is one of the most capable revenue platforms on the market. It’s also one of the most underutilized. The gap between what Microsoft Dynamics can do and what most organizations actually get from the platform isn’t a technology problem - it’s an...
With 20 years of experience in marketing operations, Susana oversees Coffee + Dunn’s marketing strategy and leads the Managed Services team—aligning brand, demand generation, and revenue initiatives to drive measurable impact and scalable growth.As a marketing...
How Do You Move From Fragmented to Autonomous Customer Engagement? AI promises a step-change in how companies attract, win, and grow customer relationships. But in practice, many initiatives stall because teams focus on tools before foundations—treating AI like a...
Your organization has made a significant investment in Microsoft Dynamics 365. The implementation team has finished celebrating, the project manager has closed out the cross-functional user story development, and leadership has moved on to the next corporate...
The same conversation occurs in boardrooms across the country each and every quarter. Revenue is flat. Pipeline conversion is sluggish. Customer acquisition costs keep climbing. Inevitably, someone points at the CRM system. "We need a new platform." "Our marketing...
You just spent months setting up Dynamics 365. Everything looks perfect. Then launch day hits and your team barely uses it. Does this sound familiar? Most companies put all their energy into getting the system configured right. They forget the most important part:...
Step-by-step guide on how to create an AI agent, choose the right algorithms, deploy systems, and ensure privacy and ethical standards are met.
Transform your business with Customer Data Management Best Practices. Learn essential techniques for data security, storage, and customer-centric strategies.
Explore top CDP use cases for marketing that drive engagement, enhance targeting, and deliver measurable results for your business.