Montgomery County Community College (MCCC) sought to do more than provide quality, affordable education (an impressive feat on its own); it wanted to elevate the way they communicated and engaged with students, a testament to their unwavering commitment to student...
You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...
When it comes to the type of data to use for marketing campaigns, most marketers know where to begin: demographic + firmographic insight. But in an age where consumers are inundated with countless marketing messages daily, the proof is in the (truly) personalized...
In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...
Successful education organizations know that creating a connected experience begins with putting the student at the center of everything that your institution does. In this webinar, you’ll see how Dynamics 365 can create personalized communications at scale with...
In an article with CEO World Magazine, Coffee + Dunn's Senior Vice President of Advisory Services, Jeff Mikula, shares his knowledge on how delivering an exceptional customer experience can help companies keep up with customers rapidly changing expectations. Read the...
Omnichannel marketing is the newest evolution in modern marketing. While multichannel marketing delivers the same message across channels that matter most to your target audience, omnichannel marketing takes a broader, more dynamic approach. It orchestrates...
The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...
Lori LamkinVice President, Dynamics 365 Marketing Dina ApostolouSr. Director, Microsoft Dynamics 365 Product Marketing Dynamics 365 Marketing Marketing Automation Sales Sales Force Automation In another era, people will talk was a warning. Today, it’s a...
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...