Driving better customer engagement with a customer data platform takes more than just picking the right software and turning it on. To see real results, your business needs a thoughtful approach that goes beyond the initial setup. But most businesses go wrong at...
Contrary to popular belief, implementing a new software solution successfully takes more than the proverbial simple flip of a switch. There's no stressing enough that any piece of technology only works as well as the process and people it supports, which means...
Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the...