With GDPR going into effect on May 25, 2018, there has been a lot of questions floating around. If you’re currently marketing to EU residents or hope to in the future, it’s important to pay attention to the new requirements. One of our marketing automation...
Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have enough time or resources, but that is exactly why you should be testing your email marketing...