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CRM with Marketing Automation: Benefits, Tools, and Challenges

The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...

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Customer Data Platform vs. CRM: What’s the Difference?

In the current digital environment where customers expect personalized experiences at every turn, data is king. However, you must go beyond simply collecting data to gain a true competitive advantage. You need a way to unify and deploy it, hence the CRM vs CDP...

A person works on a laptop displaying charts and graphs, with a focus on data analysis. A small potted plant and notebook are nearby, creating a focused, productive atmosphere.

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