Coffee + Cram: Measure What Matters – Connecting Marketing Impact to Revenue Growth

The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives?

Learn how to:

    • Track ROI with precision across channels and campaigns
    • Leverage Dynamics 35, Microsoft Fabric, and Power BI to optimize performance with real-time data and actionable insights
    • Showcase marketing’s true impact with clear, compelling visuals

Whether you’re a seasoned marketer or just starting to build your analytics toolkit, this session will equip you with the strategies and tools to elevate your reporting game.

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