The Marketer’s Guide to Meaningful Measurement

Marketers, it’s time to elevate your reporting and confidently communicate results that matter. In this session, we’ll cut through the noise of disconnected data and vanity metrics with a practical framework for modern marketing measurement.

You’ll learn how to:

- Track ROI with precision
- Connect Dynamics 365, Microsoft Fabric, and Power BI for real-time insights
- Build dashboards that clearly showcase marketing’s true impact

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Connecting Marketing Impact to Revenue Growth: Building a Modern Value Measurement Framework

Discover how CMOs and CROs can connect marketing performance to measurable revenue growth. Learn Coffee + Dunn’s modern value measurement framework—aligning strategy, technology, and AI-driven insights with Microsoft Dynamics 365 to measure what truly...

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Customer Insights - Data, Data Management, Marketing Strategy, Marketing Technology