Dynamics 365 Marketing is now Dynamics 365 Customer Insights – Journeys. Learn more here.
Senior Solution Consultant Tyler McClain explains on the Microsoft Dynamics 365 Blog how using natural language in Query Assist, part of AI-powered Copilot within Dynamics 365 Marketing, can empower marketers to target the right audience with ease. Read the full blog here.
The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly...
Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of...
Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The...