When creating real-time segments, even small missteps can lead to big challenges. What are the top mistakes users make—and how can you steer clear of them? We’ve got the answers to help you segment smarter, not harder, in our recent #sixin60 video:
Customer Lifecycle Marketing Automation: Benefits, Tools & Strategies
Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the...
