New #Sixin60 – extended edition! This week we break the rules with nearly 6 minutes full of top things to consider when it comes to event communications. Effective event communication is key to driving attendance, engagement, and overall success. Whether you’re promoting a virtual or in-person event, these insights will help you create clear, compelling, and impactful communications
CRM with Marketing Automation: Benefits, Tools, and Challenges
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...