As Dynamics 365 Marketing solutions subject matter experts, Microsoft asked Coffee & Dunn to develop a Dynamics 365 Marketing Customer Journey Orchestration demo for the Microsoft Technical Specialists. Customer Journey Orchestration (CJO) is the latest feature set within Dynamics 365 Marketing that enables companies to engage with their customers in real time. With CJO, you can incorporate a broader set of data sources to create content tailored to each customer, build interactions triggered by real-time customer behavior and use AI to select the best channel for each person.
Building a B2B Go-to-Market Strategy That Drives Revenue
Here's a quick test. Ask your head of sales and your head of marketing to describe your go-to-market strategy in one sentence each. If you get 2 different answers, you don't have a strategy. You have a slide deck. A lot of B2B companies struggle to execute their...
