The customer journey isn’t linear anymore, and that’s not a problem; it’s an opportunity. In this fast-paced #Sixin60, Jeff Mikula, Senior Vice President of Advisory Services at Coffee + Dunn, breaks down six essential strategies to help marketers and sales teams thrive in today’s fragmented buyer landscape.
5 AI in Sales Examples (and What Makes Them Work)
You’ve most likely seen your sales representatives struggle with leads that never had real intent, while deals worth closing stall quietly. You’ve probably also seen your sales managers only guess which calls went well since no one has time to review every...
