Lead Management
Sales And Marketing Collaboration: Road To Lead Management Success
Start your sales and marketing conversation now to set up a full lead management life cycle Lead Management is a critical framework within a business’ entire sales process. It’s no surprise many organizations struggle to not only generate quality leads but also to...
What You Need To Know About GDPR
GDPR went into effect on May 25, 2018, but questions are still abound. If you’re currently marketing to EU residents or hope to in the future, it’s important to ensure compliance with this legislation. Many GDPR resource centers cover in depth the information you need...
Why You Need A Lead Scoring Model
Updated December 2022 Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how...