The customer journey isn’t linear anymore, and that’s not a problem; it’s an opportunity. In this fast-paced #Sixin60, Jeff Mikula, Senior Vice President of Advisory Services at Coffee + Dunn, breaks down six essential strategies to help marketers and sales teams thrive in today’s fragmented buyer landscape.
Revenue Operations Strategy: How to Align Teams, Data, and Tech
As a revenue leader, you've probably pulled 3 reports before a pipeline review and got 3 different numbers for the same quarter. The mismatch happens often because your marketing, sales, and customer success teams measure different metrics and hardly synchronize...
