Marketing Strategy

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Situation A marketing team of a leading global distributor of specialty metals utilizes a process-oriented workflow for lead generation and supports 20 unique locations along...
Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all...
For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of...
Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it.  As marketers, we can...
Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have...
With GDPR going into effect on May 25, 2018, there has been a lot of questions floating around.  If you're currently marketing to EU residents...
A government run volunteer agency sought a cost effective, commercially available, cloud-based tool to efficiently and professionally support its national recruitment teams by fostering its...
Start your sales and marketing conversation now to set up a full lead management life cycle   Lead Management is a critical framework within a...
This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure.  Further the client was challenged with outdated...