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Susana Ramos

The 5Ws of Effective Campaign Planning

The 5Ws of Effective Campaign Planning

When’s the last time you sat down and planned—I mean, really planned—a campaign? It’s not easy, I know. Whether you’re launching a new product, increasing brand awareness, or driving customer retention, getting your strategy right can make or break your goals. A solid...

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Six Ways Your Content Can Hurt (and Help!) Your Bottom Line

Six Ways Your Content Can Hurt (and Help!) Your Bottom Line

What if I told you that content, in its purest form, can actually cost you money? Whether a result of misaligned messaging or lack of customer centricity, when content isn’t pulling its weight, it can easily drive up costs rather than increase ROI. The fix? Creating...

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Harnessing the Power of a 360-Degree Customer View

Harnessing the Power of a 360-Degree Customer View

In today's hyper-competitive business landscape, understanding customers has become more crucial than ever. Organizations across industries are continuously striving to gain deeper insights into their customers' behaviors, preferences, and needs. Enter: the 360-degree...

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