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Data Management

The Marketer’s Guide to Meaningful Measurement

The Marketer’s Guide to Meaningful Measurement

Tuesday, December 9th | 9am, 12pm, 2pm EST Marketers, it's time to elevate your reporting and confidently communicate results that matter. In this session, we'll cut through the noise of disconnected data and vanity metrics with a practical framework for modern...

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Copilot 101: Dynamics 365 Customer Insights – Data

Copilot 101: Dynamics 365 Customer Insights – Data

Personalizing customer experiences isn’t just a nice-to-have; it’s the name of the game. To achieve this, you'll need to meet customers where they're at across all channels. Enter Dynamics 365 Customer Insights - Data (CI-Data), the customer data platform (CDP) that...

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Evaluating your next customer data platform? Start here.

Evaluating your next customer data platform? Start here.

You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...

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