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Data Management

The Marketer’s Guide to Meaningful Measurement

The Marketer’s Guide to Meaningful Measurement

Marketers, it's time to elevate your reporting and confidently communicate results that matter. In this session, we'll cut through the noise of disconnected data and vanity metrics with a practical framework for modern marketing measurement. You’ll learn how to: Track...

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Copilot 101: Dynamics 365 Customer Insights – Data

Copilot 101: Dynamics 365 Customer Insights – Data

Personalizing customer experiences isn’t just a nice-to-have; it’s the name of the game. To achieve this, you'll need to meet customers where they're at across all channels. Enter Dynamics 365 Customer Insights - Data (CI-Data), the customer data platform (CDP) that...

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Evaluating your next customer data platform? Start here.

Evaluating your next customer data platform? Start here.

You know the value of a customer data platform. Now how do you choose the right one for you? Start with this checklist of key considerations for marketers when selecting a CDP:Data Unification Does the CDP support integration with various data sources such as CRM...

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