Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition. Even...
Coffee + Dunn
Why You Need A Lead Scoring Model
Updated December 2022 Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how...
7 Tips For Risk Reducing Your Marketing Automation Implementation
https://youtu.be/dJ-e_dyVek0
The New Creative Ecosystem: Workflow Automation
Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all of marketing’s moving parts you have a huge advantage. While workflow...
6 Ways To Compose Effective Email Marketing Messages
For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of email marketing has not changed (rather amplified), the trend has been changing apace. As the visibility of web-based marketing,...
5 Tips For Testing Email Marketing Strategies
Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have enough time or resources, but that is exactly why you should be testing your email marketing...