Revenue rarely stalls because of a lack of effort. The problem is that your sales, marketing, and customer success teams often work from 3 separate versions of the truth, while each team defends numbers the others reject. You can solve the disconnect with a RevOps...
You’ve most likely seen your sales representatives struggle with leads that never had real intent, while deals worth closing stall quietly. You’ve probably also seen your sales managers only guess which calls went well since no one has time to review every...
74% of companies struggle to realize tangible value from their AI investments, and the root causes rarely involve the AI model itself. You'll want to understand where your own organization is vulnerable so you can avoid becoming part of the majority. We’ve seen...
If you’re like most mid-market revenue teams, you often add more tools, hire more reps, and launch more campaigns, yet pipeline velocity barely increases. Your sales, marketing, and customer engagement teams also work hard in parallel, but rarely in sync, so growth...
In part one, we broke down the core differences between Copilot and AI agents in Dynamics 365: Copilot assists you in the flow of work, while agents act on your behalf to execute outcomes. Now it's time to get practical, with real-world use cases for sales and...
Here's a quick test. Ask your head of sales and your head of marketing to describe your go-to-market strategy in one sentence each. If you get 2 different answers, you don't have a strategy. You have a slide deck. A lot of B2B companies struggle to execute their...