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The Fractured Customer Journey

How Digital Transformation and Artificial Intelligence Have Affected the Traditional Sales FunnelSeismic shifts in customer behavior and digital transformation over the past few years have obliterated what organizations would define as the traditional buyer...

Digital Transformation
B2B Customer Engagement Explained: Tools, Metrics & Mistakes

B2B customer engagement isn’t about showing up when something’s broken. Or sending a check-in email after six months of silence. Real engagement today means being proactive. It means understanding your customer’s goals, pain points, and timing, often before they...

A close-up of a person typing on a laptop displaying a Slack interface, showing the general channel and a chat with Arthur Vlahau.

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