Tuesday, January 27th 9AM PST / 12PM EST
CMOs are under constant pressure to justify spend, align teams, and show real revenue impact. So why are most organizations are still operating with disconnected data, conflicting dashboards, and metrics that don’t stand up in the boardroom?
This executive-level session cuts through the noise to address the hard truth: activity and engagement don’t equal growth unless they’re tied directly to revenue outcomes.
We’ll show how marketing and revenue leaders can align around a shared measurement framework, connect campaigns to pipeline and bookings, and turn fragmented data into leadership-ready insight. You’ll leave with a clear, practical approach to proving marketing’s contribution to revenue, prioritizing investments with confidence, and driving predictable growth across the full revenue engine.
Your presenters
Thomas Manders
Founder + Managing Director
Coffee + Dunn
With 25+ years of strategic consulting experience, Thomas serves as co-founder and leader of Coffee + Dunn. He is responsible for our strong continued relationship with Microsoft and ensures our team delivers success through high integrity and reliable service delivery of practical solutions for our clients.
Marie Wiese
Founder
Marketing CoPilot
Marie Wiese is a senior sales and marketing executive and founder of Marketing CoPilot, a strategic AI marketing agency that helps Microsoft Partners and Software Developers build high-performing marketing sales funnels. Marie has worked in the technology sector for 30+ years and was made an Microsoft MVP in AI in 2023. Marie has written books on the Wall Street Journal and USA Today best-selling lists, and is host of the award-winning business podcast, The Hot Seat.
Susana Ramos
Director, Marketing Services
Coffee + Dunn
With 15+ years of marketing experience, Susana leads our Managed Services team, helping clients improve speed to value on their technological investments by connecting advisory/strategy needs to operational solutions that make a meaningful impact on their business.
