Six Tips in 60 Seconds: Aligning Sales + Marketing

Six tips in 60 seconds. One powerful path to Sales + Marketing alignment. Catch our latest #Sixin60 as Thomas Manders breaks down what you need to know. (Spoiler: better alignment = better results)

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Tim and Thomas Coffee + Cram Connecting Marketing Impact to Revenue Growth

Coffee + Cram: Measure What Matters – Connecting Marketing Impact to Revenue Growth

Wednesday, November 5th | 9am PST / 12pm EST The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives? Learn how to: Track ROI with precision...

Customer Data Platform Requirements – Complete Checklist

When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...

The Death of Marketing Qualified Leads (And What Marketing Teams Are Doing Instead)

The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly...