The rise of automated technology has transformed the relationship between sales and marketing. Content management systems; customer relationship management platforms; and automated sales, marketing, or customer service platforms offer the promise of improved customer...
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Microsoft is a customers’ choice in CRM lead management
Lori LamkinVice President, Dynamics 365 Marketing Dina ApostolouSr. Director, Microsoft Dynamics 365 Product Marketing Dynamics 365 Marketing Marketing Automation Sales Sales Force Automation In another era, people will talk was a warning. Today, it’s a...
Filling The Digital Gap
Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...
We Have Microsoft Dynamics Marketing. So Now What? (3 Part Series)
With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (now Dynamics 365 Customer Insights – Journeys) to complement its successful Dynamics CRM offering. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an...
We Have Microsoft Dynamics Marketing. So Now What? (Part 2 Of 3)
Let’s start with Camp MA. Marketing Automation users have a couple of options. First, they may stay the course and wait until Dynamics 365 Marketing, B.E. arrives (likely Summer 2017). When it does, clients may evaluate the merits of the new...
The One Thing You Need To Improve Creativity
Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition. Even...





