Marketing Strategy

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The One Thing You Need To Improve Creativity

Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition....

Workflow automation
Blog

The New Creative Ecosystem: Workflow Automation

Automating workflow—it’s a game changer for creative organizations. When you can facilitate rich creative collaboration, manage resources, streamline process, and get clear visibility into all of marketing’s moving parts you have a huge advantage. While workflow...

Blog

5 Tips For Testing Email Marketing Strategies

Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have enough time or resources, but that is exactly why you should be testing your email marketing...