Coffee + Cram: Measure What Matters – Connecting Marketing Impact to Revenue Growth

Wednesday, November 5th | 9am PST / 12pm EST

The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives?

Learn how to:

    • Track ROI with precision across channels and campaigns
    • Leverage Dynamics 35, Microsoft Fabric, and Power BI to optimize performance with real-time data and actionable insights
    • Showcase marketing’s true impact with clear, compelling visuals

Whether you’re a seasoned marketer or just starting to build your analytics toolkit, this session will equip you with the strategies and tools to elevate your reporting game.

Your Presenters

Tim Manders

Tim Manders

Senior Data Analyst

Coffee + Dunn

Jeff Mikula

Jeff Mikula

SVP, Advisory Services

Coffee + Dunn

Relevant Posts

Man with glasses writes on a glass board in an office. Keywords like "Lead" and "Database" are visible. The scene conveys focus and analysis.

Customer Data Platform Requirements – Complete Checklist

When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...

Read More

Dynamics 365, Dynamics 365 Customer Insights, Marketing Strategy, Marketing Technology