Choosing the right Customer Data Platform (CDP) can be overwhelming—but we’ve got you covered! In just 60 seconds, we’ll walk you through six key factors to consider, from data integration to security and scalability.
Whether you’re looking to unify customer data, enhance personalization, or drive smarter marketing decisions, these quick tips will help you evaluate your options with confidence.
Get the full checklist here.
Wednesday, November 5th | 9am PST / 12pm EST The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives? Learn how to: Track ROI with precision...
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...
The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly...