Six Tips in 60 Seconds: Understanding Consent in Real-time Journeys

Consent is a critical focus in today’s marketing landscape. Watch our latest #Sixin60 video for quick tips on how consent is managed within Dynamics365 Customer Insights – Journeys.

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Man with glasses writes on a glass board in an office. Keywords like "Lead" and "Database" are visible. The scene conveys focus and analysis.

Customer Data Platform Requirements – Complete Checklist

When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...

The Death of Marketing Qualified Leads (And What Marketing Teams Are Doing Instead)

The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly...

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