Six tips in 60 seconds. One powerful path to Sales + Marketing alignment. Catch our latest #Sixin60 as Thomas Manders breaks down what you need to know. (Spoiler: better alignment = better results)
The Death of Marketing Qualified Leads (And What Marketing Teams Are Doing Instead)
The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly...
