Six tips in 60 seconds. One powerful path to Sales + Marketing alignment. Catch our latest #Sixin60 as Thomas Manders breaks down what you need to know. (Spoiler: better alignment = better results)
CRM with Marketing Automation: Benefits, Tools, and Challenges
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...