Discover how CMOs and CROs can connect marketing performance to measurable revenue growth. Learn Coffee + Dunn’s modern value measurement framework—aligning strategy, technology, and AI-driven insights with Microsoft Dynamics 365 to measure what truly matters.
Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the...
Wednesday, November 5th | 9am PST / 12pm EST The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives? Learn how to: Track ROI with precision...
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...