Beyond the List: Elevating Your Audience Strategy in Dynamics 365 Customer Insights

Big list = better marketing, right? Not quite. In this session, we’ll discuss how to build smarter, more dynamic audiences with Microsoft Dynamics 365 Customer Insights – Journeys.

You’ll learn:

- What makes a strong audience
- The risks of poor audience definition
- When to use Segments versus Triggers in Dynamics 365 Customer Insights
- Common segmentation + trigger “gotchas” that can derail even the best-intentioned campaigns—and how to avoid them

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