Beyond the List: Elevating Your Audience Strategy in Dynamics 365 Customer Insights

The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives?

You’ll learn:

- What makes a strong audience
- The risks of poor audience definition
- When to use Segments versus Triggers in Dynamics 365 Customer Insights
- Common segmentation + trigger “gotchas” that can derail even the best-intentioned campaigns—and how to avoid them

Relevant Posts

Business team collaborating during strategy meeting with colorful sticky notes.

Customer Lifecycle Marketing Automation: Benefits, Tools & Strategies

Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the...

Coffee + Cram: Measure What Matters – Connecting Marketing Impact to Revenue Growth

Wednesday, November 5th | 9am PST / 12pm EST The pressure to show marketing impact is greater than ever, but disconnected data, unclear metrics, and outdated dashboards full of vanity metrics still remain. So, what gives? Learn how to: Track ROI with precision...

Customer Data Platform Requirements – Complete Checklist

When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...