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Customer Data Platform vs. CRM: What’s the Difference?

In the current digital environment where customers expect personalized experiences at every turn, data is king. However, you must go beyond simply collecting data to gain a true competitive advantage. You need a way to unify and deploy it, hence the CRM vs CDP...

A person works on a laptop displaying charts and graphs, with a focus on data analysis. A small potted plant and notebook are nearby, creating a focused, productive atmosphere.
What Is Customer Data Platform Integration and Why It Matters

Many organizations are increasing customer touchpoints to increase visibility and improve customer experiences. Every touchpoint is an opportunity to build personalized experiences and connections that fuel growth. However, if those experiences are fragmented and...

A person types on a laptop displaying analytics charts and graphs. Nearby are glasses and a smartphone, suggesting a focused work setting.

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