Six Tips in 60 Seconds: What to consider when evaluating a Customer Data Platform (CDP)

Choosing the right Customer Data Platform (CDP) can be overwhelming—but we’ve got you covered! In just 60 seconds, we’ll walk you through six key factors to consider, from data integration to security and scalability.

Whether you’re looking to unify customer data, enhance personalization, or drive smarter marketing decisions, these quick tips will help you evaluate your options with confidence.

Get the full checklist here.

Relevant Posts

Campaign planning

The 5Ws of Effective Campaign Planning

When’s the last time you sat down and planned—I mean, really planned—a campaign? It’s not easy, I know. Whether you’re launching a new product, increasing brand awareness, or driving customer retention, getting your strategy right can make or break your goals. A...

A group of professionals engaged in a meeting, surrounded by documents and laptops on a conference table in a modern office setting.

What Is Dynamics 365 Customer Engagement | How It Works

Managing customer relationships can feel overwhelming. You're juggling emails, tracking leads, handling service requests, and trying to keep everyone on your team in sync. Sound familiar? Dynamics 365 Customer Engagement solves this challenge by putting all your...

Coffee + Dunn Webinar - June 2025

Copilot Wizardry in Dynamics 365 Customer Insights

Watch on demand as Jessica Skinner and Tim Manders explore what AI means for users of Dynamics 365 Customer Insights. In this session, you'll get a firsthand look at Copilot features in both CI - Journeys and CI - Data, plus insights into how generative AI is...