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B2B Customer Engagement Explained: Tools, Metrics & Mistakes

B2B customer engagement isn’t about showing up when something’s broken. Or sending a check-in email after six months of silence. Real engagement today means being proactive. It means understanding your customer’s goals, pain points, and timing, often before they...

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23 Email Marketing Automation Examples That Actually Work

We all know Tony Stark—the genius billionaire who can build a suit mid-air. But let’s not forget J.A.R.V.I.S.—the loyal AI assistant working behind the scenes, automating, optimizing, and saving Stark from total chaos more times than we can count. Now imagine...

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B2C Marketing Automation: Tools, Tips, and Examples

B2C marketing automation transforms how businesses connect with customers. Instead of sending generic messages to everyone, it lets you deliver the right message to the right person at exactly the right moment. Think about it. When you abandon a shopping cart,...

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Success Stories

Federal Agency Automates Constituent Marketing

This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure.  Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and...

Top 10 Financial Services Firm Improves Marketing Productivity

A Top 10 financial service firm wanted to improve campaign visibility and transform their marketing operational processes to improve productivity. The firm was challenged with a lack of centralized tools for marketers to consistently track project data, manage...