Resources

Blog

B2B Customer Data Platform: Benefits, Features & Best Practices

Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of...

A person uses a laptop displaying analytic graphs and charts, suggesting data analysis. A window with a blurred landscape view is in the background.
Customer Data Platform Use Cases Every Marketer Should Know

Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The...

Business meeting with laptops showing financial charts and graphs.
Customer Data Platform vs. Data Management Platform Explained

Businesses are constantly looking for new ways to personalize customer engagements. However, the amount of data required to scale such personalized experiences across several touchpoints makes this goal a challenge. New customer engagement technologies are stepping...

Live Events + Webinars

No Results Found

The posts you requested could not be found. Try changing your module settings or create some new posts.

Recorded Webinars + Demos

Success Stories

Federal Agency Automates Constituent Marketing

This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure.  Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and...

Top 10 Financial Services Firm Improves Marketing Productivity

A Top 10 financial service firm wanted to improve campaign visibility and transform their marketing operational processes to improve productivity. The firm was challenged with a lack of centralized tools for marketers to consistently track project data, manage...