Resources
Blog
Customer Data Platform Use Cases Every Marketer Should Know
Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The...
Customer Data Platform vs. Data Management Platform Explained
Businesses are constantly looking for new ways to personalize customer engagements. However, the amount of data required to scale such personalized experiences across several touchpoints makes this goal a challenge. New customer engagement technologies are stepping...
The Case For The Ideal Customer Profile As Your North Star
As organizations continue to navigate their way through an increasingly complex customer landscape, the ability to identify, understand, and optimize an Ideal Customer Profile (ICP) has become the cornerstone of sustainable growth. Today, the cost of customer...
Live Events + Webinars
Check back soon for upcoming events.
Recorded Webinars + Demos
Coffee + Cram | Demystifying Consent Management in Dynamics 365 Customer Insights – Journeys
Managing customer consent isn’t just a compliance requirement; it’s essential to building trust and delivering personalized experiences. In this #sixin60 Jessica will share 6 quick tips when it comes to consent management in Customer Insights -...
Coffee + Cram: Copilot 101 in Dynamics 365 Sales
New to Copilot for Sales? Watch on-demand for a Copilot 101 class as Jackie Hunt, Serina Kwok, and Megan Clark walk through the powerful capabilities within D365 Sales, including its newest Sales Agent. You'll learn how Copilot streamlines daily tasks, enhances...
CDP 101: The Lowdown on Customer Data Platforms
CRM, social, e-commerce, email...your customer data lives everywhere. So, how can you make the most of that engagement? Watch this on-demand webinar as we enter the world of customer data platforms (CDPs) and discuss how they can transform your customer engagement...
Success Stories
Coffee + Dunn gets creative to help The Miami Dolphins host more than just football at The Hard Rock Stadium
Emptied Sports Stadiums Tackle Losses With New Experiences Source: The Wall Street Journal Drive-ins, weddings and dinosaur safaris help keep jobs—but can’t compete with game-day revenues Dinosaur safari “Jurassic Quest” came to Foxborough, Mass.’s Gillette Stadium...
Efficient Automated Event Communication Increases Rsvps For Northrop & Johnson
Northrop & Johnson, a global luxury yacht company hosts numerous events globally each year. Unfortunately, there was no automated process in place to arrange, execute, and follow up on each event, from initial planning to promotion to attendee registration to...
Northrop & Johnson Sees Increased Marketing Insights From On Brand, Segmented Newsletter Send
A luxury yacht company, Northrop & Johnson had been using a standalone email marketing tool to communicate with its prospects and clients, but was not able to do more than just sending one-off emails. The firm was not able to see interactions with prospects and...
Federal Agency Automates Constituent Marketing
This federal government agency, made up of seven distinct bureaus, struggled with numerous silos within their operational structure. Further the client was challenged with outdated software solutions that had become increasingly expensive to maintain and...
Top 10 Financial Services Firm Improves Marketing Productivity
A Top 10 financial service firm wanted to improve campaign visibility and transform their marketing operational processes to improve productivity. The firm was challenged with a lack of centralized tools for marketers to consistently track project data, manage...
