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Customer Data Platform Requirements – Complete Checklist

When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...

Man with glasses writes on a glass board in an office. Keywords like "Lead" and "Database" are visible. The scene conveys focus and analysis.
B2B Customer Data Platform: Benefits, Features & Best Practices

Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of...

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