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Marketing Automation
Filling The Digital Gap

Filling The Digital Gap

Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...

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Top Ten Ways To Avoid The Spam Filter

Top Ten Ways To Avoid The Spam Filter

Best practices for successful email marketing Email marketing has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications.  However, with the explosion of email marketing, the risks of ending up...

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What You Need To Know About GDPR

What You Need To Know About GDPR

GDPR went into effect on May 25, 2018, but questions are still abound. If you’re currently marketing to EU residents or hope to in the future, it’s important to ensure compliance with this legislation. Many GDPR resource centers cover in depth the information you need...

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Why You Need A Lead Scoring Model

Why You Need A Lead Scoring Model

Updated December 2022 Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how...

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6 Ways To Compose Effective Email Marketing Messages

6 Ways To Compose Effective Email Marketing Messages

For more than a decade, email marketing has been one of the most important means to interact and engage with leads. While the importance of email marketing has not changed (rather amplified), the trend has been changing apace. As the visibility of web-based marketing,...

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5 Tips For Testing Email Marketing Strategies

5 Tips For Testing Email Marketing Strategies

Surprisingly, many email marketers don’t put a lot of attention into testing, analyzing, and/or evaluating their email marketing strategies. They feel like they don’t have enough time or resources, but that is exactly why you should be testing your email marketing...

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