Modern marketing is much more than just converting leads into buying customers. It's about long-lasting relationships, which require robust customer lifecycle marketing strategies to build. But what exactly do these strategies look like, and how can you use the right...
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...
The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly rejecting...
Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of features...
Before buying and implementing a customer data platform, it's important to understand how you'll use it to solve different pain points. Most organizations and businesses invest heavily in a cutting-edge platform but do not always get the ROI they hope for. The problem...
Businesses are constantly looking for new ways to personalize customer engagements. However, the amount of data required to scale such personalized experiences across several touchpoints makes this goal a challenge. New customer engagement technologies are stepping up...
As organizations continue to navigate their way through an increasingly complex customer landscape, the ability to identify, understand, and optimize an Ideal Customer Profile (ICP) has become the cornerstone of sustainable growth. Today, the cost of customer...
Never before have marketing, sales, and customer service teams had as much customer data as they have now. Yet, many customers feel businesses understand them less. The disconnect is because of one key problem: data remains fragmented in a vast array of siloed...
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...
Feels obvious, but tech moves fast. We have to keep pace with new approaches, new features, new tools…the list goes on. Add AI into the mix and it’s easy to feel like you’re always one step behind. In Dynamics 365 CE, that means exploring new ways to increase lead...