The customer journey isn’t linear anymore, and that’s not a problem; it’s an opportunity. In this fast-paced #Sixin60, Jeff Mikula, Senior Vice President of Advisory Services at Coffee + Dunn, breaks down six essential strategies to help marketers and sales teams thrive in today’s fragmented buyer landscape.
Marketing Automation Implementation – Step-by-Step Plan
Your marketing team sends hundreds of emails monthly, but engagement rates keep dropping. The sales team complains about unqualified leads, while customer service can't track interactions across channels. Sound familiar? You're not alone, and there's a better way...


