Over half of all emails are opened on mobile devices. Mobile optimization isn’t just a nice-to-have—it’s a must! Check out our latest #sixin60 for simple, effective tips to make your emails drive results on any device.
CRM with Marketing Automation: Benefits, Tools, and Challenges
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...