Six Tips in 60 Seconds: Gotchas in Segmentation

When creating real-time segments, even small missteps can lead to big challenges. What are the top mistakes users make—and how can you steer clear of them? We’ve got the answers to help you segment smarter, not harder, in our recent #sixin60 video:

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The Marketer's Guide to Meaningful Measurement

The Marketer’s Guide to Meaningful Measurement

Tuesday, December 9th | 9am, 12pm, 2pm EST Marketers, it's time to elevate your reporting and confidently communicate results that matter. In this session, we'll cut through the noise of disconnected data and vanity metrics with a practical framework for modern...