In an article with CEO World Magazine, Coffee + Dunn’s Senior Vice President of Advisory Services, Jeff Mikula, shares his knowledge on how delivering an exceptional customer experience can help companies keep up with customers rapidly changing expectations.
Read the full article here: How to Anticipate and Adapt to Changing Customer Expectations
The default CRM setup only records data about and for one-on-one customer interactions. Imagine a situation where your sales and customer service teams have a complete, 360-degree view of each customer from the CRM. They can see every prior engagement with the...
Feels obvious, but tech moves fast. We have to keep pace with new approaches, new features, new tools…the list goes on. Add AI into the mix and it’s easy to feel like you’re always one step behind. In Dynamics 365 CE, that means exploring new ways to increase lead...
In the current digital environment where customers expect personalized experiences at every turn, data is king. However, you must go beyond simply collecting data to gain a true competitive advantage. You need a way to unify and deploy it, hence the CRM vs CDP...