In an article with CEO World Magazine, Coffee + Dunn’s Senior Vice President of Advisory Services, Jeff Mikula, shares his knowledge on how delivering an exceptional customer experience can help companies keep up with customers rapidly changing expectations.
Read the full article here: How to Anticipate and Adapt to Changing Customer Expectations
When researching and perusing through a daunting list of customer data platforms, you may be spoiled for choice. Each platform looks much like the next one. Perhaps you haven't mapped out your needs first, which would help you match them to specific features. Where...
The traditional Marketing Qualified Lead (MQL) has become a bit of fool's gold for funnel-minded marketers who have historically obsessed over this misleading metric. When marketing teams celebrate this barometer, it usually leads to sales teams increasingly...
Digital transformation has revolutionized business-to-business commerce, making it necessary for businesses to acquire and implement advanced digital systems for various functionalities. B2B customer data platforms are among the best systems with a suite of...