As Dynamics 365 Marketing solutions subject matter experts, Microsoft asked Coffee & Dunn to develop a Dynamics 365 Marketing Customer Journey Orchestration demo for the Microsoft Technical Specialists. Customer Journey Orchestration (CJO) is the latest feature set within Dynamics 365 Marketing that enables companies to engage with their customers in real time. With CJO, you can incorporate a broader set of data sources to create content tailored to each customer, build interactions triggered by real-time customer behavior and use AI to select the best channel for each person.
The 5Ws of Effective Campaign Planning
When’s the last time you sat down and planned—I mean, really planned—a campaign? It’s not easy, I know. Whether you’re launching a new product, increasing brand awareness, or driving customer retention, getting your strategy right can make or break your goals. A...