Marketing + Technology = Transformation There’s a hole in the capabilities of many organizations. It’s the function that combines marketing know-how with technology expertise. Whether these capabilities are possessed by one person or a team, organizations that have...
With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (now Dynamics 365 Customer Insights – Journeys) to complement its successful Dynamics CRM offering. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an...
Let’s start with Camp MA. Marketing Automation users have a couple of options. First, they may stay the course and wait until Dynamics 365 Marketing, B.E. arrives (likely Summer 2017). When it does, clients may evaluate the merits of the new...
Best practices for successful email marketing Email marketing has become one of the most effective channels to reach your desired customers with targeted, personalized, and timely communications. However, with the explosion of email marketing, the risks of ending up...
Start your sales and marketing conversation now to set up a full lead management life cycle Lead Management is a critical framework within a business’ entire sales process. It’s no surprise many organizations struggle to not only generate quality leads but also to...
What Are Your DAM Technology Needs? In our last post we discussed the new role of Digital Asset Management as driving the consumer’s content experience across the customer lifecycle. Let’s continue that discussion. Okay. So now your Digital Asset Management (DAM)...
Digital Asset Management as a Critical Business Function It used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing images, media, video, and other assets used in marketing. With the rise of content marketing—DAM...
GDPR went into effect on May 25, 2018, but questions are still abound. If you’re currently marketing to EU residents or hope to in the future, it’s important to ensure compliance with this legislation. Many GDPR resource centers cover in depth the information you need...
Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition. Even...
Updated December 2022 Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it. As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how...