Rise Of The (Marketing) Machines Part II

Rise Of The (Marketing) Machines Part II

What Are Your DAM Technology Needs? In our last post we discussed the new role of Digital Asset Management  as driving the consumer’s content experience across the customer lifecycle. Let’s continue that discussion. Okay. So now your Digital Asset Management...
The Rise Of The (Marketing) Machines

The Rise Of The (Marketing) Machines

Digital Asset Management as a Critical Business Function Used to be that Digital Asset Management (DAM) was back-office stuff: the organization and process of storing images, media, video, and other assets used in marketing. With the rise of content marketing—DAM...
What You Need To Know About GDPR

What You Need To Know About GDPR

With GDPR going into effect on May 25, 2018, there has been a lot of questions floating around.  If you’re currently marketing to EU residents or hope to in the future, it’s important to pay attention to the new requirements. One of our marketing automation...
The One Thing You Need To Improve Creativity

The One Thing You Need To Improve Creativity

Think about it. Our most creative moments come in times when options are most limited. The sonnet is a structure—a limitation that talents as various as Shakespeare and Frank O’Hara used to colossal effect. Visual design adheres to classical rules of composition. Even...
Why You Need A Lead Scoring Model

Why You Need A Lead Scoring Model

Today’s marketers have access to so much information about their prospects, but they struggle to use it and benefit from it.  As marketers, we can use this information to learn more about our prospects, who they are, what they want, and how interested they are in...