CRM, social, e-commerce, email…your customer data lives everywhere. So, how can you make the most of that engagement? Watch this on-demand webinar as we enter the world of customer data platforms (CDPs) and discuss how they can transform your customer engagement strategies.
In this session, you’ll learn:
-
- What is a CDP?
- How is it different from a CRM or DMP?
- What are the key benefits of a CDP?
- What should I look for in the right CDP?