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We Have Microsoft Dynamics Marketing. So Now What? (3 Part Series)

With much fanfare in 2013, Microsoft launched Microsoft Dynamics Marketing (now Dynamics 365 Customer Insights – Journeys) to complement its successful Dynamics CRM offering. On the heels of its 2012 acquisition of Marketing Pilot, Microsoft set out to develop an...

We Have Microsoft Dynamics Marketing. So Now What? (Part 2 Of 3)

Let’s start with Camp MA. Marketing Automation users have a couple of options. First, they may stay the course and wait until Dynamics 365 Marketing, B.E. arrives (likely Summer 2017). When it does, clients may evaluate the merits of the new...